Long gone are the old ways of spraying your marketing messages everywhere and praying that some of them get through. In 2017, you’ve got four to eight seconds to grab a customer’s attention.
The only way to keep their precious attention? Having a rock-solid plan.
Jon Burkhart will help you create a brave brand survival guide. It will serve as the roadmap for how you interact with every customer across every touchpoint.
if you follow the rules:
Award-winning keynote speaker, content strategist and copywriter energised by brands who get and keep attention in brave ways. Jon is best known for co-authoring Newsjacking: The Urgent Genius of Real-time Advertising and co-founding Urgent Genius, the world’s first blog dedicated to real-time creativity, in 2010.
He brings the fun to the Cannes Lions and SEAT (Sports and Entertainment Alliance in Technology) festivals. Jon also speaks regularly at South By Southwest Interactive (SXSW) and now serves on their programming committee.
On every session Jon comes up with new "stories" — stories of brands doing something new and different that have paid off wildly. As a bonus round, he’ll rapid-fire a ton of tips/tricks your way — ones you can kick-start tomorrow. Just to name a few.. Jon has been working with:
We’ll also give you a party bag to take home. This includes TBC Global’s new Truly Ballsy Content card game full of case studies of the best and worst content ever created. We’ll also give you templates for the following: Content Marketing Mission Statements, Ballsy Content Audits and Ballsy Content Calendars. Every attendee will also receive a copy of Jon’s massive hard-back coffee table book about real-time content marketing called Newsjacking.
OGI Europe, Zsolt Buzgó
Business Development Director
+36 1 408 8189